Bridgestone EMEA (Bridgestone) today announced the debut of the new Bridgestone M-Steer 002 and Bridgestone M-Drive 002 tyres, designed specifically for fleets operating in both on-road and off-road environments. These improved new tyres are addressing the core demands of trucks operating in the mild On/Off segment. Both tyres will be available across Europe beginning of January 2025.
The Bridgestone M-Steer 002 and Bridgestone M-Drive 002 tyres were designed with new compound technology to provide fleets with advanced durability and performance. Features of the tyres include:
- Extended Wear: The Bridgestone M-Steer 002 and Bridgestone M-Drive 002 offer fleets more than 20% improved wear performance compared to the previous generation1.
- Enhanced Traction: The Bridgestone M-Drive 002 uses an optimised tread pattern and full-depth centre groove for better traction off-road and performance throughout tyre life.
- Robust Durability: Both tyres are engineered with durable tread resistance and a robust casing for protection against chip, cut and chunk damages, resulting in lasting performance.
- Improved Fuel Efficiency: The Bridgestone M-Steer 002 and M-Drive 002 outperform their predecessors by significantly lowering rolling resistance by over 10%1, directly translating into enhanced fuel efficiency and enabling fleets to further reduce their costs.
In addition to the enhanced performance features, both tyres are engineered for multiple retread capability. The retreadable design enables fleets to extend tyre lifespans, reduce waste and lower overall operational costs, supporting both fleets and OEMs in their commitment to reducing environmental impact.
“Bridgestone’s new mild On/Off truck tyres have the durability to perform in a wide variety of surface conditions from asphalt and gravel to sand and mud,” said Waqqas Ahmad, Commercial Sales Director, Bridgestone EMEA. “We are confident that the innovation behind the new Bridgestone M-Steer 002 and M-Drive 002 tyres will not only give fleets additional confidence and ensure exceptional performance but also deliver significant benefits that lead to a lower total cost of ownership for fleets and long-term environmental value for OEMs.”
The mild On/Off segment is bridging the gap between regional trucking and severe off-the-road fleets. The new Bridgestone M-Steer 002 and Bridgestone M-Drive 002 tyres will replace previous generations in the company’s product lineup, underscoring Bridgestone’s commitment to creating innovative and sustainable solutions that advance tyre performance in the mild On/Off segment.
Developed in Europe, the Bridgestone M-Steer 002 will be offered to fleets in three sizes: 315/80 R22.5, 13 R22.5, and 385/65 R22.5. The Bridgestone M-Drive 002 will be available in two sizes: 315/80 R22.5 and 13 R22.5. Additional sizes will be added throughout 2025. The tyres will also be available as part of Bridgestone Fleet Care – a customisable suite of solutions combining premium tyres, tyre technologies, service solutions, and fleet management tools for fleet operations – to help Bridgestone’s fleet customers further boost their total value of ownership.
The new tyres align with the Bridgestone E8 Commitment that consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) to contribute to realizing a sustainable society.
1According to internal evaluations & field tests conducted by Bridgestone Technical Center, comparing M-STEER 002 and M-DRIVE 002 versus Bridgestone M-STEER 001 and M-DRIVE 001 in size 315/80 R22.5.
